Case Studies

A selection of documented interventions — from problem framing to measurable product impact.

User Research Suite — Automating repetitive UX research tasks with AI

Design and development of a SaaS tool powered by Claude AI — streaming-generated study protocols, stakeholder briefs as slides, Word/PDF/PowerPoint exports. Auth, Stripe payments and saved projects. Deployed in production on Vercel.

Side ProjectGenerative AIClaude APIResearchOpsNext.jsSaaS

Ongoing practiceLead User Researcher

The User Journey Map as a central reference for innovation

How a User Journey Map, installed as a single source of truth, brought a scattered research practice together and changed the moment research enters the decision.

User Journey MapResearchOpsJourney ManagementMixed methodsB2B E-commerceTheyDo

Coming soon

3.5 yearsUX Research Lead

Scaling the UX Research practice in an international B2B e-commerce

Creating and structuring a UX Research practice within Groupe RAJA — 21 e-commerce sites, 19 countries, 2 million B2B customers — to make it a strategic decision lever.

ResearchOpsB2B E-commerceMixed methodsManagement

1 monthUX Research Lead

Building reliable personas through mixed methods — qualitative approach confirmed by statistical segmentation

How to go beyond intuitive personas with a rigorous mixed-methods approach: 10 interviews, questionnaire with 102 clients, free-text coding and K-means clustering to reveal that role within the company — not sector or purchase frequency — is the only true differentiating factor.

PersonaMixed methodsStatisticsUX ResearchB2B E-commerce

8 monthsErgonomics Study Analyst

Ergonomic evaluation and UX innovation in the cosmetics industry

How introducing rigorous UX methods at CHANEL enabled a deeper understanding of cosmetic product usage experience and the building of a durable methodological foundation for the R&I lab.

Product ergonomicsUser testingPsychometricsLuxury & Beauty

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