UX Research Lead
From user insights to strategic decisions.
8 years of experience in user research — mixed methods, ResearchOps and UX strategy in service of B2B e-commerce products and ambitious product teams.
About
I'm Mehdi Aoussat, UX Research Lead based in the Paris region. With 8 years of experience in user research, I help product teams transform insights into strategic decisions — from exploration to impact measurement.
My background in cognitive psychology gave me a solid scientific foundation that I apply daily: methodological rigour, statistical analysis, and a deep understanding of human decision-making mechanisms.
View my backgroundResearch as a decision lever
Research only has value if it drives decisions. I work to position UX insights at the heart of product governance.
Methodological rigour and pragmatism
Qualitative and quantitative methods aren't opposed — they complement each other. I choose the tool based on the question, not habit.
A scalable practice
Building a sustainable research infrastructure — panels, processes, repository — is just as important as conducting studies.
Case Studies
All case studiesUser Research Suite — Automating repetitive UX research tasks with AI
Design and development of a SaaS tool powered by Claude AI — streaming-generated study protocols, stakeholder briefs as slides, Word/PDF/PowerPoint exports. Auth, Stripe payments and saved projects. Deployed in production on Vercel.
The User Journey Map as a central reference for innovation
How a User Journey Map, installed as a single source of truth, brought a scattered research practice together and changed the moment research enters the decision.
Let's work together
A project, a freelance mission, a permanent position — I'm available to discuss.